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Unlike many other products that are instantly reached for brand recognition, most people don’t take enough of an interest in wine to have a particular brand they go back to time after time.
That’s why wine label design is one of the most important marketing tools wine manufacturers have available to them. From the classic, elegant designs to those that bring some humor to a sometimes snooty industry, wine labels are there to catch our attention.
Wine labels convey many things: flavor, variety, even the situation that a particular bottle is suited for. Most importantly, they convey a mood designed to grab the target market of the winemaker, whether we’re talking about younger party-goers who like funky labels or wine connoisseurs who prefer a traditional label.
With so many types of wines from so many regions, there’s a huge amount of market competition. Winemakers rely on label and brand design to help them step up their sales more than ever before. Check out some of the best examples of innovative wine label design.
Novak 500 Wine Label by 43’oz Design Studio
Vintage Wine Label Template on Envato Elements
Uco’s Playground Wine Label by The Kings Jewels
Nocturnalis / Durinalis Wine Label by Marcel Buerkle
Vintage Red Wine Label Template on Envato Elements
Oddfello Wine Collection Label by Mario Milostic
Picky Magpie Wine Brand by The Labelmaker
Vintage Wine Branding Template on Envato Elements
Vent de Folie by Ezi Brand Design
Microvinifications Label Design by Karystios
Wine Bottle Mockup Template on Envato Elements
Eleven Wine Brand Design by Robert Stakenburg
19 Crimes Wine Bottle by Egor Myznik
Wine Bottles Mock-Up Templates on Envato Elements
Orbelia Pet Nat Label Design by The Labelmaker
French Bar Wines Label Design by Doubleknot Creative
Wine Bottles PSD Mockups Vol. 1 on Envato Elements
Klipsun Wine Label Design by Doubleknot Creative
Downtown Urban Winery Brand by The Labelmaker
Vintage Wine Set Labels Template on Envato Elements
Bey Merlot Label by Beloxx
Source & Sink Label Design by Gatto Design
Wine Bottles Mockup Templates Vol. 3 on Envato Elements
Pisse de Renard Wine Label by Regicollis
Majestic Loves Wine Labels by Jean Jullien
Champagne Bottles Mockup Templates by Genetic96
Saint Clair Family Estate Branding by The Creative Method
Muran Rose Bottle Design by Fabian Krotzer
Gratsi Grandpa’s Poker Wine by Jonathan Schubert
Wine Bottle Mockup on Envato Elements
RedThumb Natural Wine Label by Brian Finke
The Invisible Man Wine Label by Estudio Maba
Zoo Theme Wine Label by TristanV
Saracina Vineyards Package Design by Gatto Design
Boute en Train Label by Ezi Brand Design
The Governor Wine Label Design by 43’oz Design Studio
Fatal Wine Label by Oveja & Remi
Malabarista Gran Corte Label by Oveja & Remi
Sike Balázs Winery Label Design by Eszter Laki & Réka Imre
Pandora Wine Label Design by Nestorsen
Beneduce Classic Series Label Design by Abraham Lule & Corey Lewis
