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Marketing

Whether it be for promoting a side project you’ve just launched or for attracting new clients, all freelance designers will benefit from having a better understanding of the basics of marketing.

How Novice Designers Can Improve Their Client Rosters

How Novice Designers Can Improve Their Client Rosters

We offer advice on what all you young designers out there can do to get in on the more exciting and high-paying projects in the design industry.

As a Freelance Designer, What Is Your Unique Selling Point?

As a Freelance Designer, What Is Your Unique Selling Point?

Let me start off by asking you a question. How many of you have switched toothpaste brands over the course of your lives? How about deodorant, shampoo, or motor oil…

Effective Traffic Funnel UX Design

Effective Traffic Funnel UX Design

Like an enigma wrapped in a mystery, effective traffic funnel User Experience (UX) design – that actually converts – is the most crucial and yet least understood aspect of web…

Taking the Marketing Approach to UX

Taking the Marketing Approach to UX

The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are trying to accomplish, marketers…

How to Build & Grow Your Freelance Web Design Personal Brand

How to Build & Grow Your Freelance Web Design Personal Brand

A step-by-step guide on how freelance web designers can build and grow their personal brand that will cost nothing but a bit of time.

Taking a Look at Google Analytics 4

Taking a Look at Google Analytics 4

With the help of a Google Analytics expert, we’ve put together a list of things you’ll need to know about the switch to GA4.

How to Optimize Landing Pages for Multichannel Marketing

How to Optimize Landing Pages for Multichannel Marketing

Strictly defined, a landing page is a singular web page that’s built to receive visitors from a defined subset of a target audience. These pages are responsible for persuading visitors…

Some Useful Tips For Finding New Web Design Clients

Some Useful Tips For Finding New Web Design Clients

Many freelancers begin their careers without a formal marketing plan for their web design business. The truth is that sales and marketing is a crucial part of all businesses, and…

What Print and Promotional Materials do Web Designers Need?

What Print and Promotional Materials do Web Designers Need?

Back in the web’s infancy, some thought it held the potential to usher in a “paperless” world. Well, that hasn’t happened just yet. Printed materials are still all around us….

Can a Web Designer Be an Entrepreneur?

Can a Web Designer Be an Entrepreneur?

The World Wide Web is an enormous industry with seemingly endless potential for growth. It opens its arms to welcome any web designer that aspires to become the next Ethan…

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